New Horizons Advertising   Integrity - Innovations  - Ideals   No Compromise Advertising Solutions you can trust!         About Our Company - Our Services - Contact Information - Investor Relations   Integrity Based Advertising Solutions Click fraud prevention Define your market on your terms Quality tracking, data Family safe, secure and stable   Your best interest at heart Results focused, while protecting your brand Successful delivery of content Superior Customer Service     Website Development and Enhancement Optimization Advertisement Production and Management Placement of Advertisements Monetization Our Services New Horizons intends to use our CPUV (Cost Per Unique Visitor/Visit) technology as the cornerstone of our international Internet advertising business. The CPUV technology is patent-pending and unique. It assists advertisers in defining the locale where they wish their advertisements to be seen by Internet users. This technology also aids in eliminating click fraud. New Horizons will leverage off the advantages of CPUV, offering Internet advertisers a full advertising service, including: • Website Development and Enhancement • Optimization • Advertisement Production and Management • Placement of Advertisements • Monetization As well, New Horizons will offer publishers (or website owners who will carry advertisements) a complete support service, aimed at enhancing their profitability. New Horizons has conducted an exhaustive study of the Internet marketing industry and it’s current state. It is one of the most exciting industries in the United States. Internet marketing is growing by over 30% annually, while presenting a very healthy bottom line and excellent opportunities for future growth. It is obvious from our research that click fraud is a major issue needing both attention and solutions. New Horizons opens the door with CPUV (Cost Per Unique Visitor/Visit). Combined with customized content and geo-targeting methods, advertisers can approach Internet advertising in a more cost-effective and influential way, allowing them to achieve above average ROI’s that are not available to them in traditional spends. Studies by a range of industry commentators like the reputable Forrester Research, as well as international auditors like KPMG, show conclusively that Internet marketing has grown and will continue to grow spectacularly. In 2006 the income generated from online advertising grew 32.7% (KPMG Report) and is expected to have similar growth in 2007. More importantly, the Internet’s share of the wider advertising spend continues to expand, reaching 9% (Forrester Research Report March 2007) in 2006. As the tradition bound advertising agencies recognize these advantages, this share is certain to increase. Smaller and local businesses are seeking ways to use the Internet in a cost-effective and manageable way, opening the door for New Horizons to offer its patented technology that will give them a limited reach at affordable outlay. There is growing resistance to fraudulent use of the Internet in a general way, and in particular to click fraud (the very abuse that the CPUV software was designed to combat). There are also no checks in place that disallow publishers to publish ads to unsavory or impertinent places, thus leaving the advertiser paying for impressions that have no value to them. In turn, advertisers gain nothing for their dollar. New Horizons now has the technology to ensure that each specific ad type is published within its proper environment, thereby maximizing the advertiser’s spend. The other observable trend that New Horizons seeks to engage is the move toward cause-related marketing, in which clients and stockholders have the satisfaction of seeing their company conduct its business ethically and responsibly. New Horizons is well placed as an international business and global citizen to integrate into its corporate strategy a relationship with charities that can lead to needy people being helped at the same time as potential clients being identified and loyalties created. This is why New Horizons is a perfect fit in regards to meeting the demands of its industry.   How We Can Help In 2006, $1.11 billion was spent on CRM (Cause Related Marketing or Social Responsibility Marketing), while it was estimated that $1.34 billion would be spent in 2007. That number is expected to rise further in 2008 according to an IEG study. A Cone Millennial Cause Study in 2006 showed that 89% of Americans, age 13 to 25, would switch from one brand to another brand of a comparable product and price, if the latter brand were associated with a good cause. New Horizons will establish an environmental friendly policy to ensure it meets its responsibilities under current protocols and international understandings. New Horizon’s relationship with Bright Hope World will achieve these goals. New Horizons has much to offer its stakeholders, and the management team will keep its finger on the pulse of market demands. For more information on Bright Hope World, please go to http://www.brighthopeworld.com New Horizons brings together sound, profitable, commercially intelligent advertising with a No Compromise standard of excellence and integrity. So why not STOP wasting impressions, paying for click fraud, advertising beyond your client base and accepting low grade content. Don’t get lost in the crowd. Join New Horizons Today!
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