Customer Problem:

An estimated 10% to 15% of ad clicks are faked, representing roughly $1 billion in annual billings to unsuspecting advertisers. In all, $300-$500 million a year could be flowing to the click fraud industry. Click fraud and disproportionate ad spends are due to a collection of scams and deceptions that inflate advertising bills for thousands of companies of all sizes. The spreading scourge poses the single biggest threat to the Internet's advertising gold mine and is the most unresolved issue facing ad networks today. Unscrupulous marketing agencies have caused an attitude of mistrust for the general Internet population of surfers and thus, diminish the effectiveness of advertising campaigns.

Product/Services:

New Horizons is pioneering a suite of integrity based advertising solutions. For publishers, we offer comprehensive solutions to earn the highest revenue from their available advertising inventory, including optional security based tools that will lend credence to their site’s representation. For advertisers, we will enable them to accomplish both brand and direct marketing objectives using our advanced display, targeted approach, and lead generation platforms. They will also be provided with inventory transparency, so that they can exclude certain publishers. Outdoor ad spending, which is a key segment in traditional advertising, is also an area we will be entering upon the procurement of suitable partnerships.
 

Sales/Marketing Strategy:

For businesses that desire to use online advertising as a medium to promote themselves or their products, we will leverage high-profile and well established digital-only publishers to our advertisers. Convincing advertisers that it's cost-effective to outsource advertising to New Horizons rather than handle online advertising in-house will be a main objective in our strategy to gain advertising clientele. We will maintain a personalized approach and continuous contact through our sales and marketing team. New Horizons will be extremely accountable, focus on the highest quality publisher and advertisers, offer great technology, and the service to match.

Target Market:

Our target market is two fold, consisting of businesses that spend more than $10,000 per year on advertising, both local and international. New Horizons customers are business owners and entrepreneurs. As its primary market, New Horizons will target high-growth businesses. In the US, there are currently 24 million small businesses and over 650,000 new firms introduced each year. Approximately 41% of small businesses are online and one in three conduct business transactions on the Internet, representing an average of $3.79 million in annual revenues, according to the Tax Foundation (taxfoundation.org) a nonprofit research institution. Companies are devoting more of their marketing budgets to Internet Advertising. Advertising customers are turning away from newspapers, magazines, and television in favor of the Internet. Also, online ads now offer features traditional ads can not. Through New Horizons, marketers can see how, and if, their ads are resulting in sales, as well as target their ads focused on location, demographics, and other refined targeting mechanisms. That will lead to more return on investment.

Business Model:

New Horizons Advertising is a provider of Internet advertising technologies and services. Advertisers pay the Company to place their Internet ads on third-party websites in its network and the Company shares the revenue it receives from placing those ads with the website owners, or publishers, that provided the ad space. The Company's technologies and services, including its patent pending CPUV, Internet ad inventory transparency and reporting and campaign management tools are designed to improve the effectiveness of Internet ad campaigns, provide advertisers with an increased return on their advertising expenditures and enhance the value of Internet ad space available on its network of third-party and wholly owned websites.

Competitors:

We have not yet found anyone inclusively offering the same services and standards however, Integraclick.com, ValueClick.com, Ad-ID.com and yellowpages.com each provide a portion of the security model, product features and accounting methods somewhat consistent with New Horizons business model and pricing. NHA has set objective standards of integrity that will not be compromised. 

Competitive Advantage:

Through a combination of performance-based pricing, advanced targeting capabilities, rigorous network quality control and an integrated product line (CPM, CPC, CPA, Email, adserving and click fraud forensics), New Horizons provides marketers with a highly cost-effective method of attracting targeted, high-quality customers. For website publishers of all sizes, New Horizons offers the ability to create reliable new revenue opportunities from their advertising inventory. Our CPUV software is designed to combat against the advertisers being incorrectly charged for fraudulent clicks, and will help to reduce overall cost of online advertising. Further more we are developing a cryptology and tracking method to enable surfers to determine the legitimacy of an ad placement that is visible and stamped verified thus creating a more trusting environment. We believe this will create a larger click through rate as the integrity seal will instill confidence in the advertiser being presented with a seal of approval and rating mechanism.